Ah, Wisconsin winters – the season where the snow falls like glitter and the temperatures drop faster than your motivation to shovel the driveway. If you’re a Wisconsinite, you know that winter isn’t just a season; it’s a state of mind. One I really don’t like being in! For towing companies in the land of cheese and sub-zero temperatures, it’s a full-blown battle against the elements.

Let’s face it – winter in Wisconsin can be as brutal as a Packers fan watching their team lose to the Bears. As a towing company owner, you’ve probably had your fair share of challenges, from rescuing stranded drivers in blizzards to battling frozen equipment that’s as cooperative as a stubborn Badger. But fear not tow truck warriors – I’ve got the guide you need to combat the overwhelm and conquer the winter woes. Even if you are not in towing, keep reading because this can help you too!

1. Dress Like You’re Going to the North Pole Fashion Show: When it’s colder than your ex’s heart out there, fashion takes a back seat to survival. Invest in the warmest, snazziest winter gear you can find. A cozy hat and insulated boots will make you look more like a winter superhero than a towing company owner. A sure-fire way to feel better about living where the weather hurts your face!

2. Tow Trucks Need TLC Too: Your tow trucks are the unsung heroes of winter rescues, but they need love too. Keep them well-maintained and equipped! A tow truck that’s as prepared as you will make all the difference when Jack Frost is nipping at your bumper. Just like taking care of you, when we take care of our equipment; it will continue to perform at its best.

3. Embrace the Cold, But Not Too Much: Sure, you’re tough – you’re a Wisconsinite. But even the hardiest cheesehead needs a break from the icy onslaught. Schedule regular pit stops to warm up, grab a cup of hot cocoa, and remind yourself that even tow truck heroes need a moment to defrost. Don’t forget to take care of yourself too!

4. Ice Is Nice, But Not on the Roads: This includes your sidewalks, driveways, and parking lots! De-icing is your new best friend. Stock up on salt and de-icing solutions like cheese curds at a county fair. Clearing these areas is not only good for your business but also ensures that drivers and employees won’t be slipping and sliding like they’re auditioning for a Winter Olympics event.

5. Stay Sassy in the Face of Winter Woes: When the going gets tough, the tough get sassy. Embrace the chaos with a smile on your face and some humor on your lips. A little humor goes a long way, especially when you’re knee-deep in snow and feeling more like an Arctic explorer than a towing company owner. Staying positive and keeping a sense of humor will keep you sane!

So, fellow tow truck aficionados, gear up, de-ice with flair, and conquer those Wisconsin winter woes. Remember, you’re not just towing vehicles; you’re towing away winter’s attempt to bring you down. While this may not be an official guide – stay bold, stay warm, and keep towing like the fearless winter warriors you are!


Live Life on Your Terms,